Fair Competition Rules and Consumer Protection in Digital Markets and Cross-Border Transactions

Abstract

Digital transformation is an economic necessity to enhance productive and competitive capacity by focusing on economic sectors that can benefit from technical development in all countries, which generally increases the levels of flexibility of these economies and their ability to achieve a qualitative shift.

     In the midst of the digital developments in the world economy and the shocks it affects, States have therefore been interested in preparing their economies and institutions for the transition from the traditional to the digital economy.

     International competitive development is a new economic phase managed by economic factors as well as the means of innovation, knowledge and creativity, the most important of which is the tools of digital transformation.

     At the national level, interest has increased in achieving sustainable development of the Egyptian exports through export-based legislation and institutions and strategies to improve the competitiveness of Egyptian exports in international markets.

    E-commerce through e-contract applications and e-signature has become an influential factor in the growth of countries' economies and the promotion of their foreign trade and increasing competitiveness from the provision of information and immediate services and the marketing of products through the application of e-commerce via the Internet. The gatekeepers of the digital commercial gates are especially special after the global pandemic (coronavirus) or COVID-19 has been hit.

     The world's countries face a real challenge in developing legislation and legal controls that are compatible with modern e-commerce process patterns, including the legalization of e-commerce and the enhancement of competitiveness. In addition to the support of start-ups from the risks resulting from competition with major business entities in the digital markets.