تشوه المجال العام في عصر عمالقة الإنترنت
Corresponding Author(s) : إبراهيم صبره
مجلة القانون والتكنولوجيا ,
مجلد 2 عدد 1 (2022)
الملخص
يلعب عمالقة الإنترنت في ظل فيض المعلومات الحالي دورًا رئيسيًا في تحديد المحتوى الذي يستهلكه الأفراد عبر الإنترنت. فعلى سبيل المثال، تدعي منصات وسائل التواصل الاجتماعي أن عوامل "التصفية الآلية" الخاصة بها يمكن أن توفر للمستخدمين تجربة شخصية في العالم الرقمي والمساعدة على إنهاء فوضى المعلومات على الإنترنت. ومع ذلك، تستخدم اليوم تلك المنصات "التصفية الآلية" على نطاق واسع لتنسيق وتنظيم المحتوى المنشور عبر الإنترنت بطريقة مبهمة لمستخدميها. يعتقد البعض أن الحديث عن التأثير السلبي للتصفية الآلية مبالغ فيه لأن الأخيرة تمكّن الأفراد من الاستمتاع بتجربة مصممة لهم عبر الإنترنت بناءً على تفضيلاتهم، ولكن يجادل آخرون بأن لها تداعيات خطيرة. تُسلط هذه الورقة الضوء أولاً على دور الإنترنت في إعادة تشكيل مستقبل قطاع الإعلام ودوره الرقابي. ثانيًا، تناقش ما يسمى بوسائل "التصفية الآلية للمحتوى عبر الإنترنت" وعددًا من المفاهيم المرتبطة. ومن ثم تستخدم المنهج الاجتماعي القانوني لتحليل الجدل ذي الصلة والآثار المترتبة لاستخدام تلك الوسائل على الخطاب العام. أخيرًا، تشرح بشكل مقارن الإجراءات التنظيمية المعتمدة حاليًا والخطوات الموصى بها لتقليل الضرر الناجم عن "التصفية الآلية" للمحتوى الرقمي. تخلص الورقة إلى أنه نتيجة لمبدأ "تعزيز التفاعل الربحي" والذي يدفع منصات وسائل التواصل الاجتماعي إلى عدم إعطاء الأولوية للمحتوى الذي يُرجح أن يكون أقل جذبًا لانتباه المستخدمين، فإن "التصفية الآلية" قد تضخم التحيزات السياسية والتطرف، وتساعد على انتشار الأخبار الكاذبة والمحتوى التحريضي وتؤدي إلى تفاقم التلاعب بالناخبين والتحيز الخوارزمي والرقابة على المحتوى. لذلك، يجب على المجتمع الدولي اتخاذ تدابير تنظيمية ملموسة للتخفيف من آثار تلك التداعيات، وكذلك الضغط على عمالقة الإنترنت لاعتماد معايير من شأنها أن تؤدي إلى مجال عام رقمي أكثر صحة.
الكلمات المفتاحية
تنزيل الاقتباسات
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